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Brutal Fruit

And a Brutally Refreshingly challenge for team Paradise.

CLIENT

Brutal Fruit

Department

  • Experience

  • Studio

  • Social

  • Merchandise

Brutal Fruit isn’t your average cider – a sparkling blend of Ruby Apple, citrus, and spice with a light spritz, balancing sophistication and fun.

AB InBev tasked Paradise with disrupting the UK cider market, delivering 300,000 samples to get the liquid on the nation’s lips and making Brutal Fruit the go-to stylish, refreshing cider.