Taking Rucola from hidden gem to Covent Garden hotspot through social storytelling.
CLIENT
Rucola London
Department
Social
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The brief
Despite its ideal location and culinary credibility, Rucola lacked digital presence. Footfall from passersby was low, and its broader reputation as a must-visit dining destination hadn’t yet taken off. The restaurant needed a campaign that could build brand awareness through scroll-stopping premium content, while driving bookings with tactical, targeted output. There was also the challenge of balance. Rucola wanted a glossy, elevated aesthetic that aligned with The Conduit’s positioning, but also needed to feel warm, authentic, and people-led to appeal on platforms like TikTok and Instagram. Social media had to work hard: as a shopfront, a storytelling platform, and a growth channel.
MORE INFO:
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OUR APPROACH
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organic followers grown
views on TikTok & Instagram
increase in engagement
increase in press coverage
last little bit of bold key info here to end off
