Rucola London
Taking Rucola from hidden gem to Covent Garden hotspot through social storytelling.
CLIENT
Rucola London
Department
Social
We partnered with Rucola London at the top of The Conduit to turn its sustainable spirit into standout content through thoughtful art direction, seasonal campaigns, platform-native storytelling, social strategy & paid media, we helped build a brand world designed for discovery.
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The brief
Despite its ideal location and culinary credibility, Rucola lacked digital presence. Footfall from passersby was low, and its broader reputation as a must-visit dining destination hadn’t yet taken off. The restaurant needed a campaign that could build brand awareness through scroll-stopping premium content, while driving bookings with tactical, targeted output. There was also the challenge of balance. Rucola wanted a glossy, elevated aesthetic that aligned with The Conduit’s positioning, but also needed to feel warm, authentic, and people-led to appeal on platforms like TikTok and Instagram. Social media had to work hard: as a shopfront, a storytelling platform, and a growth channel.
MORE INFO:
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OUR APPROACH
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organic followers grown
views on TikTok & Instagram
increase in engagement
increase in press coverage
last little bit of bold key info here to end off
Our approach
We create a social ecosystem that blended beauty with utility. We built an audience-first strategy rooted in two complementary content pillars:
Premium, polished content: Hero assets to serve as the visual identity of Rucola online, clean, aspirational imagery that spoke to the restaurant’s ethos and aesthetic. These were the showpieces, designed to stop scrolls and establish brand tone.
Real, people-led storytelling: To complement the polish, we leaned into TikTok-native formats, featuring real customers, behind-the-scenes kitchen moments, staff spotlights, and day-in-the-life storytelling.
